
Meet our stylists
Desi Alexander
Curly Hair Stylist
Hey, I’m Desi Alexander! I’m a Louisiana native, proud U.S. Navy veteran, mom, pet lover, and creative at heart. I’m passionate about helping people feel confident and beautiful through personalized hair care and styles that fit their unique personality.
As a stylist, I specialize in curly hair cutting, coloring and healthy hair routines. I also enjoy technical cutting, as well as men's and kids' styles. I love bringing creativity and dedication to every appointment, whether it’s a fresh new look, a bold color transformation, or a cut that enhances your natural curls.
When I’m not behind the chair, you can find me crafting, watching movies, getting lost in a good book, hiking, swimming, or spending time with my family and furry friends.
My goal is to create a welcoming space where everyone feels comfortable, valued, and excited about their hair. I believe hair is a form of self-expression, and I love helping each person embrace their individuality and leave my chair feeling their absolute best!
Ashley Mathews
Curly Stylist
Hi, I’m Ashley! I graduated from NWCC Cosmetology School in July 2025 and have been studying under Laurie since December 2025. I’m passionate about helping people feel confident in their hair while bringing creativity and dedication to every appointment.
I specialize in curly haircuts, healthy hair routines and helping you to Love Your Curls. Whether you’re looking for a fresh new look, a bold transformation, or a cut that enhances your natural curls from someone who really listens and delivers, I love helping bring your vision to life!
A little about me outside the salon: my favorite color is green, and you’ll almost always find it incorporated into my outfit somehow! Something you might not guess about me is that I have a huge passion for shooting pool, and I’m currently ranked 3rd overall in the Memphis area for my handicap. I can also play six different brass instruments and used to read and write music!
If I could spend a day with any celebrity, I’d choose Dolly Parton. In my spare time, I enjoy creative writing, and one of my biggest goals is to write and publish at least one book. I’m also a big listener and love hearing other people’s stories, so you’ll never have to worry about talking my ear off!
If I were a flower, I’d be a lily of the valley. I adore their tiny, bell-shaped blooms and their amazing scent. And if I were a dog? Without a doubt, I’d be a long-haired dachshund!
I can’t wait to meet you, hear your story, and help you fall in love with your hair!
TESTIMONIALS
Laurie saved my hair
"I finally decided to try a DevaCurl stylist 3 years ago and I have no idea why I waited so long!! I drive over an hour to see Laurie Cain because she is simply the best! Laurie has made a big difference with my natural curly hair, in fact Laurie has made me love curls again. The Deva Cut that Laurie does makes my curls MUCH more manageable and my morning routine less of a headache. Laurie is VERY knowledgeable of all Deva products and curly hair life. She always delivers just what I'm asking for and I always walk out a happy customer!"
~Jessica Satorius
Laurie is amazing!
"Laurie is so amazing at what she does! I have been learning how to care for my hair for the last 10 years or so and I love that she has taught me new ways to treat my curls. My hair has never been healthier and I am constantly getting compliments on my curls now!"
~Stacy Arnold
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Laurie is the absolute best!
"I feel I've found a real treasure in Laurie. she has really Helped my hair to look it's best while improving it's overall healthy appearance. She is very willing to make herself available and provides excellent customer service. The best thing about Laurie?
She is absolutely committed to making sure her clients are knowledgeable in the use of DevaCurl products. She really cares about my curly girl journey! Book an appointment with Laurie you will be glad you did!"
~Kimberly Bump
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